ABOUT

I am a multi-faceted, reliable, organized and energetic professional with over 10 years of experience in the retail, beauty and fashion industries. I have a diverse skill set in luxury brand design, managing projects with outside vendors and the ability to switch projects to accommodate the priority task. I pay attention to detail, have exceptional communication skills and remain focused under pressure. 

Technical Skills: 

  • Photoshop

  • Illustrator

  • Indesign

  • After Effects

  • Google SketchUp

  • Google Slides

  • PowerPoint

  • Keynote

  • Esko

  • Wrike

  • Intervals

THE REALREAL

ADVERTISING DESIGNER

  • Responsible for working with Marketing, Brand Teams, Copywriters and Editorial to execute innovative visual communications

  • Created website landing pages, homepage assets for marketing messaging on The RealReal.com and RealStyle.com

  • Responsible for email designs based on sales, new campaigns, open rate, and overall performance

  • Worked with Sale’s Marketing team to create direct response banner ads and on how to improve metrics with each campaign

  • Developed Marketing social media campaign assets for Instagram, Facebook, and Twitter

  • Created digital collateral for Sales Associates to post on social media, emails and editable ads to personalize for their territory

  • Designed updated packaging for shipping boxes, polybags, and dust covers with new sustainability messaging                 

GHIRARDELLI CHOCOLATE COMPANY  

GRAPHIC AND PRODUCT DESIGNER

  • Design lead for email marketing, website home page content and package development for the eCommerce and R&R division

  • Lead designer for website images, home page content and digital promotional campaign ads.

  • Responsible for email marketing design with over 400,000+ subscribers for eCommerce, wholesale marketing division, and cross brand partnerships

  • Accelerated email metrics by partnering with eCommerce and Brand Marketing teams to elevate design and content of email campaigns

  • Collaborated with Marketing, B2B, eCommerce, and Product Development teams to develop design concepts for digital and print campaigns

  • Ideation to production of banner ads, Instagram images, Instagram stories and Facebook campaign content

  • Design Lead on all physical package designs for Ghirardelli eCommerce and Flagship Stores

  • Led multiple print and digital projects from design concept to production leveraging expert analysis and market trends

  • Managed direction of professional photo shoots as well as in-house artwork production and photo retouching; photo content was directly utilized in multiple digital campaigns.

  • Developed concepts for instore traffic driving experiences and innovations

FREELANCE

BRAND DESIGNER / CREATIVE MARKETING

San Francisco, California

  • Created entire campaigns from invitations, ads, pop up banners, billboards, digital ads, social media content, panel backdrops, column and other environment designs. For Technet events at Democratic / Republican Convention in Pennsylvania and Ohio, SXSW, politicians and tech company forums in BOS, LA, SF and SD

CHANEL 

EVENT & ANIMATION DESIGNER

New York, New York

Elevated the image and prestige of one of the most recognized brands in fashion by managing in-store fragrance and beauty sales events, product launches and product campaigns throughout the New York City Market. 

  • Responsible for project planning, managing product budgets, conceptualization, SketchUp renderings, production and vendor management

  • Oversaw production of displays, visual distortion structures and counter take overs to ensure final product campaigns were accurately presented to the target market

  • Conducted walkthroughs directly with New York City flagship Creative Directors to detail visual week design briefs including Bergdorf Goodman, Bloomingdale's, Macy's and Saks Fifth Avenue

  • Campaigns such as: Coco Mademoiselle, Les 4 Ombres, Make Up Your Secret, Bleu De Chanel, Eau Premiere and N°5

RALPH LAUREN FRAGRANCES; L'OREAL 

IN HOUSE GRAPHIC DESIGNER - VENDOR

New York, New York

Collaborated with AVP of creative and marketing team to develop concept and brand identity for  global launches.

  • Major launches include Big Pony for Men & Women, Polo Red and Midnight Romance

  • Created in-store merchandising - components such as: tester units, in-shelf glorifiers, case lines, animation design concepts for window, aisle and other designated spaces for visual weeks at launch

  • Designed promotional & sampling such as: billboards, posters, VOC's, blotter cards, scent seal handouts, GWP's, banner ads, take overs and other digital promotional ideas

ROOTS MINDED

CO-FOUNDER

New York, New York

  • Partnered with owner to develop every aspect of the brand from the logo to the website

  • Developed marketing strategies and social networking

RO-NY

INTERN

New York, New York

  • Collaborated with Director to create identities and brand redesign for clients

  • Responsible for creating new advertising campaign ideas, packaging, logos, and other brand related design for such clients as Garnier Fructis and Joesph Abboud

LINDA DENIRO 

GRAPHIC DESIGNER 

New York, New York

  • Managed personal accounts

  • Created promotional material

  • Staged luxury apartments for sale and rental appointments

SURFING MAGAZINE

DIGITAL INTERN

San Clemente, CA 

  • Partnered with creative team to produce web and print advertisement for clients such as: Reef, Billabong, Quicksilver, and Nike 6.0

  • Worked with event planners to create visual images for web marketing

  • Developed new marketing ideas for companies in the action sports industry