Saks Fifth Avenue

New York, New York

Flagship installation of the new launch featuring Keira Knightley. The idea came from using the staircase from the global campaign. This particular staircase slowly rotated, so the viewers could see the lit bottles from every angle. The first image is the rendering I did in Google SketchUp to pitch the concept. The second two are images from the structure in store. 

The installations  are from the launch of 8 new colors to the Les 4 Ombres eye color pallets.  Chanel had visual weeks in its flagship stores -Saks Fifth Avenue, Bloomingsdales, Bergdorf Goodman, Bloomingdale's and Macy's Herald square.   The inspiration came from the iconic Chanel tweed pattern. This was then translated into silver and LED lighting. I was apart of the design concept to production and installation. 

Chanel N°5 launch a new campaign with Gisele Bundchen as the model. The pictures shown are from the Bloomindale's 59th st. visual week, and Chanel studio takeover. 

Make Up Your Secret is a Chanel makeup campaign that features different make up products. 

Polo Red was a new fragrance launch by Ralph Lauren. I worked on everything from the concept, packaging to instore merchandising and marketing collateral. 

Please contact me for more process work on this project. 

The new women's fragrance launch. This was a sister fragrance Romance. This launch was created to attract a younger audience. Midnight Romance is the bit edgier, darker and more sensual. I was apart of the concept process all the way to design production.